Focusing on developing countries, Uniting Through the Power of Football brings together:

 

• Youth as Agents of Behavioral Change (YABC) - The ASG flagship initiative on the promotion of a culture of non-violence and peace through youth empowerment and leadership.

 

• Football for Development (F4D) - ASG flagship programs that empowers and educates future generations to address the vulnerability, health and wellbeing, and environmental sustainability.

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Uniting through the Influence of Football - Fostering Inclusion, Ensuring Protection, and Encouraging Engagement. Sport stands as an immensely powerful means to address issues of youth isolation, social exclusion, and violence prevention. ASG has entered into collaborations with universities and select international ministries of sports for an unprecedented and innovative project aimed at bringing young individuals together through one of the world's most beloved sports: football.

 

This project is unparalleled in its social and humanitarian significance, seeking to identify exceptionally talented young players from across the globe, nurturing their potential, and providing them with essential life skills, alongside a high-quality education.

 

Despite growing global challenges and social divisions, approximately 1.6 billion young people hold the potential to unlock these issues and strive towards a more peaceful world. With the right support and skills, this generation can be the catalyst for positive change, impacting not just the future, but the world we live in today.